Effective Date: May 22, 2025. At Yolk Farm, we are committed to protecting your privacy and handling your personal data with transparency and care.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with us, whether through our website, in person at our farm shop and cafe, or through other services we provide. By using our services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We may collect various types of information from and about you, including:Personal Identification Information: Name, email address, postal address, phone number, date of birth.Payment Information: Details required for processing transactions (e.g., credit/debit card details, though we typically use secure third-party payment processors who handle this directly).Transaction Data: Details about products or services you have purchased from us.Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location,browser plug-in types and versions, operating system and platform, and other technology on the devices youuse to access our website.Usage Data: Information about how you use our website, products, and services.Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.Photographic/Video Data: Images or video footage if you attend events or are filmed on our premises (e.g.,for promotional purposes, with prior consent where required).
2. How We Collect Information
We collect information through various methods, including:Direct Interactions: You may give us your personal data by filling in forms, corresponding with us by post,phone, email, or otherwise. This includes personal data you provide when you:• Purchase products or services from our farm shop or cafe.• Create an account on our website.• Subscribe to our newsletter or other publications.• Enter a competition, promotion, or survey.• Give us feedback or contact us.• Attend an event at Yolk Farm.Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources, such as:• Payment and delivery services.• Analytics providers (e.g., Google Analytics).• Publicly available sources (e.g., Companies House).
3. How We Use Your Information
We use your personal data for the following purposes:To Provide Services: To process your orders, manage your account, and deliver products and services.To Improve Our Services: To analyze website usage, gather feedback, and understand customer preferences to enhance our offerings.For Marketing and Communications: To send you newsletters, promotional offers, and updates about Yolk Farm, where you have opted in to receive such communications.For Internal Operations: For internal record keeping, administration, and to ensure the smooth operation of our business.For Security and Fraud Prevention: To protect our business, customers, and website from fraud and other illegal activities.To Comply with Legal Obligations: To meet legal or regulatory requirements.
4. How We Share Your Information
We may share your personal data with:Service Providers: Third-party companies that provide services on our behalf, such as payment processing,website hosting, email delivery, and analytics. These providers are obligated to protect your information and use it only for the purposes for which it was provided.Legal and Regulatory Authorities: When required by law or to respond to legal processes, such as a court order or subpoena.Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.With Your Consent: We may share your information with other third parties when you have given us explicit consent to do so.We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.
5. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
6. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it,including for the purposes of satisfying any legal, accounting, or reporting requirements.To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
7. Your Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data.These include the right to:Request access to your personal data.Request correction of your personal data.Request erasure of your personal data.Object to processing of your personal data.Request restriction of processing your personal data.Request transfer of your personal data.Withdraw consent at any time where we are relying on consent to process your personal data.If you wish to exercise any of these rights, please contact us using the details provided in Section 10.
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze sitetraffic, and personalize content. You can set your browser to refuse all or some browser cookies, or to alertyou when websites set or access cookies. If you disable or refuse cookies, please note that some parts of thiswebsite may become inaccessible or not function properly.
9. Third-Party Links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links orenabling those connections may allow third parties to collect or share data about you. We do not control thesethird-party websites and are not responsible for their privacy statements. When you leave our website, weencourage you to read the privacy policy of every website you visit.
10. Children’s Privacy
Yolk Farm does not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise any of your rights, please contact us: hello@yolkfarm.co.uk
